Why selling your home on your own generally doesn’t succeed – reason #2

There are many reasons why selling FSBO is a difficult talk to pull off. In reason #1, I discuss the wrong listing price.

#2 – Lack of online exposure

Many for sale by owners only put up a handmade “for sale by owner” sign in the front lawn and expect that to do the job.

Others think that including their listing in one of the for sale by owner online sites like Isoldmyhome.com, forsalebyowner.com, or buyowner.com is going to bring lots of buyers.

Unfortunately that’s not the case. The for sale by owner real estate websites do not generate much buyer traffic in comparison to the sites that web savvy Realtors use to market listings.

Google a local search with real estate keywords a buyer would typically use as an online search, and you’ll see the results. Using my local town as an example, a buyer would use keywords like Gordon Wisconsin homes for sale or Gordon WI real estate. The top search results are sites that show listings by Realtors and Real Estate agents individual websites. You can check out your own town or city.

A web savvy Realtor will also use social media to market a home. Facebook, Twitter, YouTube, Google+,, blogs, and other media help drive traffic to a listing. For sale by owners generally do not have the expertise to market with social media.

If you are thinking of selling your home, I would be happy to provide a free, no obligation comparative market analysis for your local area. Jean Hedren, Edina Realty, NW Wisconsin www.JeanHedren.com