Great photos matter. The difference isn’t just artsy or technical, and it’s a difference that really matters. Here’s why:
Nearly all buyers begin their search online. In today’s market, they have lots of options. Their biggest challenge: deciding on a short list of homes they feel are worth seeing in person. Great photos increase the odds that your home will make the cut. In the old days, back when buyers drove around looking for real estate signs, everyone talked about “curb appeal.” Online, great photos are the modern equivalent. Other than price, it’s the #1 thing we can do to help your home get noticed.
And starting now… We’re also providing aerial photos and video. Last winter my husband Al passed his Part 107 test, and he’s now an FAA-certified Remote Pilot who can legally fly small Unmanned Aerial Systems (UASs) for commercial purposes.
(As of August 29, 2016, a Realtor or photographer must possess a Remote Pilot Certificate before they can legally use a drone to capture aerial photos or video that will be used to market your home. It doesn’t matter if no money changes hands; the FAA clearly defines real estate photography as a “commercial purpose,” and even uses it as a key example of the difference between commercial and recreational flight.)
Although aerial photos and video still have novelty value, it’s no longer enough to send up a drone and press a button. This isn’t a job for your neighbor’s teenager who loves drones, phones, and video games. It’s a job for a skilled real estate photographer who occasionally uses a camera that happens to be mounted on a flying tripod. Just as with terrestrial photography, there’s more to this than just buying a camera and clicking a button. That’s why we’re willing to fly the extra mile for our clients.