Great photos matter. The difference isn’t just artsy or technical, and it’s a difference that really matters. Here’s what’s in it for you:
Nearly all buyers begin their search online. In today’s market, they have lots of options. Their biggest challenge: deciding on a short list of homes they feel are worth seeing in person. Great photos increase the odds that your home will make the cut. In the old days, everyone talked about “curb appeal.” Online, great photos are the modern equivalent. Other than price, it’s the #1 thing we can do to help your home get noticed.
True professional-level real estate and architectural photography requires specialized gear and techniques. It also demands a totally different skill set from that of a local photographer who’s great at weddings and senior portraits. And of course, there’s way more to all this than just whipping out your credit card and dropping several thousand on new cameras and lenses. Photographers have a saying: “Some guy buys a professional camera and thinks he’s a professional photographer. Same guy buys a flute, he knows he’s just a guy who owns a flute.”
Fortunately, I have my own in-house real estate photographer—my husband, photographer and author Al Cambronne. You can visit his website at www.alcambronne.com. While you’re there, be sure to check out the photos at his gallery pages. (You can also hover over Gallery in his menu bar and go straight to categories like Great Rooms & Living Rooms, Rec Rooms, Kitchens, Bed & Bath, Exteriors, Decks & Porches, Waterfront & Woods, and more.)
Al will use his skills as a real estate and architectural photographer to make your home or cabin look its best. The difference isn’t just artsy or technical, and it’s a difference that really matters. Check out my listings; you’ll see even more examples of the professional photography that will help your property stand out from the crowd.
And starting in 2017… We’re now providing stunning aerial photos and video. Last winter Al passed his Part 107 test, and he’s now an FAA-certified Remote Pilot who can legally fly small Unmanned Aerial Systems (UASs) for commercial purposes.
(As of August 29, 2016, a Realtor or photographer must possess a Remote Pilot Certificate before they can legally use a drone to capture aerial photos or video that will be used to market your home. It doesn’t matter if no money changes hands; the FAA clearly defines real estate photography as a “commercial purpose,” and even uses it as a key example of the difference between commercial and recreational flight.)
Although aerial photos and video still have novelty value, it’s no longer enough to send up a drone and press a button. This isn’t a job for your neighbor’s teenager who loves drones, phones, and video games. It’s a job for a skilled real estate photographer who occasionally uses a camera that happens to be mounted on a flying tripod. Just as with terrestrial photography, there’s more to this than just buying a camera and clicking a button. That’s why we’re willing to fly the extra mile for our clients.
Thinking of selling? Want more potential buyers to see your home or cabin? Want to make sure it looks its absolute best when they do? Give me a call at 218-590-6634. Or, you can reach me at firstname.lastname@example.org.
For now, in this slide show, you’ll see examples of how we use these same techniques to make every home or cabin look its absolute best.